Hellwig on Truck U

If you missed the first airing of Hellwig on Truck U you'll have the opportunity to view it at the following times:


#510- “Work Truck” – SUNDAY – 11/22/09 @ 8:30 am EST

#510 - “Work Truck” – MONDAY – 11/23/09 @ 3:30 pm EST

Top 10 SEMA Trucks

Hellwig's sponsored Tortuga Turtle Expidition made the Top 10 SEMA Trucks on MSN. Check out the article.

Attention Jobbers: New Counter-Top P.O.P

Hellwig has a new counter-top P.O.P. Please let us know if you need new Hellwig P.O.P for your showroom.

Email Nancy Souza or Melanie Whiteor call 800 367-5480 to request one today!

SEMA 2009: Make an appointment today

Mark your calendars: it's time for us all to meet at SEMA again.

Las Vegas Convention Center

November 3rd - 6th

Booth # 22729, Racing & Performance Hall

Hellwig will be showcasing our newly expanded Hellwig Motorsports line.

If you'd like to set up an appointment:

Contact Nancy Souza, Hellwig's Sales Manager

Nancy Souza
800 367-5480

or

Dave Wheeler, Hellwig's Engineer

Dave Wheeler
800 367-5480

Check out Hellwig's F150 Baja Chase Truck

Hellwig is excited to be working on our Ford, F150 Project Truck. The F150 is being built as Baja Moto Support Truck. It will debut at SEMA in the LTAA booth, but we'll give you a sneak peak here. And you can become a Fan with Hellwig Motorsports Facebook or a Friend to Hellwig Motorsports Myspace for weekly updates.


Check out PickUpTrucks.com for a SEMA Preview on the Truck.

Come see the Truck in the LTAA booth # 30073

Hellwig Suspension appears on Truck U TV

Check out the Truck U episode airing this Sunday or Monday. This episode concentrates on building a Work Truck and will talk about the benefits of using Hellwig Products on your Work Truck.

Details:

Truck U: Speed Network

Episode #510

"Work Truck Show"

Sunday 10/4/09 8:30 AM EST

Monday 10/5/09 3:30 PM EST

More information about Truck U TV click here.

Contact us for more information on the products used in the show.

Test Vehicles Needed

Help Test Our Products

Hellwig Products is in need of particular vehicles to verify product fit, function, and performance. If your vehicle is on the list, we can provide product and installation at our Visalia, CA facility free of charge in exchange for use of your vehicle in product development. Please review the list of needed vehicles below and, if yours is on the list, call customer service to enroll in the program.

78-87 GM G-Body

2008 or 2009 Chevy Express 1500

2009 Chevy Express 2500

Pontiac Solstise

Saturn Sky

06-08 Lexus IS 250

06-08 Lexus IS 350

Nissan 350

Nissan 370

1964-1966 Plymouth Barracuda or 1963-66 Dodge Dart

04-09 Chevy Trailblazer

If you are interested and have one of the above vehicles please contact Dave Wheeler at 800 367-5480 or email him at dwheeler@hellwigproducts.com.

Sand Sports Article

Check out this Sand Sports article for towing advice; they took a Toyota Tundra and made it a perfect tow rig for hauling off road toys. The Hellwig EZ 990, offering 2,000 lbs. level load capacity, was used for load control on this truck. To read the article download it here.

Ultimate Towing Package

Hellwig & Mag Hytec

For the Ultimate in Performance while towing and hauling pair a Hellwig Sway Bar with your Mag Hytec. Both products will enhance your tow & haul experience; and will make a big difference whether you are out for fun or for work.

Download Hellwig Sway Bar applications that will compliment your Mag Hytec.

Click here for more information on Hellwig Products

or

Click here for more information on Mag Hytec

Hellwig Tubular Sway Bars: More Rate & Less Weight!

More Rate – Less Weight!!!

Hellwig Motorsports Tubular sway bars provide up to 100% more spring rate than a stock sway bar and reduce weight. These CNC formed tubular sway bars provide the winning combination of performance and handling for vintage and late model muscle cars. Tubular DOM alloy steel allows the sway bar to be sized in the diameters required for performance handling without adding additional weight and, in some cases, reducing weight over a stock application. This provides a performance gain you can feel with quality only Hellwig can provide. Hellwig quality shows in the details such as end treatments where the sway bar is tapered from round to flat to eliminate stress risers. Also, the ends are radiused for a better clearance and a clean appearance. All bends are done on computer controlled benders to provide consistent bends in a sway bar that fits right every time. Only Hellwig has all of these features so it makes sense to go with the winner – Hellwig Motorsports.

New MOTORZ TV Episode: Ford Mustang Hellwig Sway Bar Installation

Hellwig is excited to be working with Chris Duke, MOTORZ TV again!

Watch on MOTORZ TV or watch here:



On this episode of MOTORZ TV, host, Chris Duke with the help of guest, David Wheeler, Hellwig's very own engineer, install front and rear tubular sway bars on a 2008 Mustang GT.

These new tubular sway bars greatly improve performance & handling! As Chris and Dave demonstrate in the video, this is an easy install and can save you a bundle of cash if you do it yourself in your own garage. Plus the installation only requires simple hand tools.

Part numbers
56705 Front Sway Bar fits 05 to 09 Mustang
56805 Rear Sway Bar fits 05 to 09 Mustang

We always have a blast with Chris Duke and owe him a big THANK YOU for showing the ease of installation of our products. Hellwig loves working with him! He's entertaining to watch and really knowledgeable. To find out more about Chris and MOTORZ TV, check out his website MOTORZ TV: here you can find out how to get his podcast on iTunes, watch past episodes (like Hellwig's F150 sway bar install), follow him on twitter, become his friend on facebook, etc.

For more information on Hellwig's new tubular bars check out www.hellwigproducts.com/blog and for general information drop in on our homepage.

Testimonial: Brandon's Lifted HD

Brandon's Letter to Hellwig's Sales Manager Nancy Souza

Hi Nancy,

I just wanted to drop a line on the last sway bar you sent. I installed it on my truck and what a difference it made to the handling! I am now a believer in the product line! My truck has a 6” lift and boy did it make a difference. I could tell even before I got to the road that it felt different. Now it actually feels like a new truck again! Thanks again for sending that up for us to test. I am sending my testimonial up to our sales team. I am recommending that they sell one of these with every lift kit they sell!

Thanks again and have a great weekend!

Thanks,

Brandon Jackson
Premier Performance
www.premierperformanceinc.com
888 497-3666

Testimonial: Jerry's Mustang

TO WHOM IT MAY CONCERN AT HELLWIG PRODUCTS;

PERFORMANCE SUSPENSION IN PHOENIX, AZ, WWW.PERFORMANCESUSPENSIONS.COM, RECENTLY INSTALLED YOUR FRONT AND REAR SWAYBARS ON MY 2008 MUSTANG AND WAS AMAZED AT THE DIFFERENCE THEY MADE IN THE HANDLING OF MY CAR.
I THOUGHT A MUSTANG HANDLED GREAT UNTIL I PUT THE NEW SWAYBARS ON IT AND NOW IT HANDLES EVEN BETTER.
I WANT TO THANK YOU FOR PUTTING A SMILE ON MY FACE EVERY TIME I GET BEHIND THE WHEEL OF MY CAR.

JERRY ARNETT
A SATISFIED HELLWIG CUSTOMER

Please Contact Melanie White with your Hellwig Testimonial and we can post it on the Hellwig Website.
Melanie White
800 367-5480

Hellwig Ford F150 Project Truck

Hellwig is excited to be working on our Ford, F150 Project Truck. The F150 is being built as Baja Moto Support Truck. It will debut at SEMA in the LTAA booth, but we'll give you a sneak peak here. And you can become a Fan with Hellwig Motorsports Facebook or a Friend to Hellwig Motorsports Myspace for weekly updates.

SEMA 2009

Mark your calendars: it's time for us all to meet at SEMA again.

Las Vegas Convention Center

November 3rd - 6th

Booth # 22729, Racing & Performance Hall

Hellwig will be showcasing our newly expanded Hellwig Motorsports line.

Contact Nancy Souza, Hellwig's Sales Manager, if you'd like to set an appointment to meet at SEMA:
Nancy Souza
800 367-5480

Mark Hellwig offers Tow & Haul Advice

Tow Vehicle Selection in three words: Safety, Hardware, Comfort
by Mark Hellwig

If you have been holding off buying a heavy duty pick-up or SUV waiting for the price to fall, now may be the time purchase. A recovering economy will only cause prices to increase. In spite of all the negative press tow and haul vehicles receive, the big three are still manufacturing these vehicle types for those of us who want a heavy duty truck or SUV. If new is not in your budget maybe a used truck or SUV is in your future. Either way you’ll want to look for certain features in a vehicle that gives you confidence to handle the loads you want to tow.

That being said, the big three can’t supply all the equipment you will need to do the job. Only aftermarket parts suppliers and manufacturers can help you build the “complete” tow vehicle. I like to consider three factors when selecting my tow vehicles. Maybe these will help you too.

Safety - Above all else, get to your destination and back home safely. Consider vehicle Gross Vehicle Weight Ratings, GVWR and Gross Combined Weight Ratings, GCWR when looking for the right vehicle. Many people are towing illegally the minute they hook up their trailer. A long list of factors is considered when rating a tow vehicle. Tires, wheels, single or dual, brakes, suspension, axles and engines all contribute to the rating. Also, gear ratios and transmission type are important factors. If you can get the tow package from the factory do so. It will have heavier engine cooling, electrical distribution, mirrors and drive train components over standard built vehicles. Usually the trucks operating manual can give you the formulas for correct loading of the trailer and truck. The manual can also give you helpful driving tips for towing a trailer.

Hardware - In my humble opinion the perfect tow vehicle does not exist. Before purchasing a vehicle for towing, make sure there is equipment available for your vehicle. It is important to know for instance if the correct fifth wheel hitch is available for your truck. Can you get the proper mirrors to safely observe behind and around you? Can you upgrade the electrical charging system if the electrical system is not capable of handling the additional lighting and battery charging duties? Do you want or need additional transmission or engine cooling? Who makes components like that and can you get them installed? What about handling upgrades? What is available to control sway in winds and driving winding roads? Will you need heavy duty sway bars or some additional load leveling springs? These may seem like unnecessary inquiries, however if you have made the financial commitment of a vehicle purchase the last thing you want to hear is that an important tow component or accessory is not available for your vehicle.

Comfort - Chances are you will be behind the wheel many hours as you travel to your favorite destinations. When your tow vehicle is properly set up, it will not wear you out to drive it. Consider factors such as seat styles, leg room, rear view mirror size and position, window tint, the sound system, and cabin noise and climate control when planning to buy your tow vehicle. If your back hurts from a bad sitting position, if you are irritated because the noise in the cab is excessive, if your legs are cramped up and your mirrors are out of position causing you to strain to see anything you are probably not traveling in comfort. If you’re having trouble controlling the vehicle, having to steer and drive it constantly, if you worry about being able to properly stop in a safe distance or visibility is a problem or it’s too hot or too cold you’ll probably be tired out in a short time. Some of these factors can be simply distracting, other factors down right dangerous. If you have a co-driver make sure they are happy too. Conversations about the scenery and trips activities will far out weigh complaining about noise or cabin temperatures.

I hope you can use some of this information to raise your awareness of basic equipment, gear and amenities for safe and comfortable travel. Motor vehicle manufacturers offer you a platform for towing but can’t provide all the equipment needed to make your vehicle the great tow rig it can be. Virtually every item you will ever need to tow your trailer is available from aftermarket parts suppliers, your local R.V. dealer or truck accessory store. Look to them for the tools and advice you will need to develop a complete and safe tow vehicle.

Build your ideal tow vehicle and enjoy the drive!

New Photos on Facebook & Myspace

Check out what Hellwig has been up to on our Facebook and Myspace pages, we have new pictures, events, and updates.

Become a fan on Hellwig Motorsports Facebook

And

Be our Friend on Hellwig Motorsports Myspace

Hellwig & Super Car TV

Ron McPherson from SupercarTV.com came to visit Hellwig early this summer. He and his crew filmed the installation of a front and rear sway bar on their 69 Camero. As you can see from the above photo, we had some fun test driving the vechicle for before and after performance. Hellwig had a great time during there visit and will be posting the video from his visit soon. But before that read more about Ron and his company:

Supercar TV was formed 2 years ago by Ron McPherson, full throttle car enthusiast. "What happened was I was pouring all this time and money into my cars and when I got done everyone wanted to know how I did that! So I thought, why not not film the answers to questions everyone is asking on the car forums? When a guy is about to spend 1,000 bucks or more on his car he or she feels so much better when they can see a regular guy like me telling the truth about the experience."

It was also a turning point in Ron's life when his Dad, Ronnie turned 70. "I was like, Dad, we have to build a crazy, Mad Max car that we can go to the shows with together. And we gotta do it NOW!" So Ron jumped on eBay and bought a 69 Camaro and 2 years later traded in his Hybrid for a 69 Charger. "It hasn't been easy. We're not Professional Mechanics, we're just regular guys that are fans of what companies like Hellwig Products make. And to be able to meet the people behind the product and see what goes into making it, it's like being front row at a rock concert."

SupercarTV.com is set to launch in August and will be chock full of pictures, video and info covering all these adventures. Ron will be offering feedback and opinions from a regular guys perspective. No shop, no lift, just a passion for cars. Supercar TV is about regular guys taking regular cars and turning them into supercars.

New Tubular Applications

Hellwig Products has released two new Tubular front sway bars p/n 55703 1-5/16" dia and p/n 55706 1-1/4" dia for the following applications.

64-77 GM A-Body
70-81 GM F-Body
75-79 GM X-Body

These sway bars are made from alloy DOM tubing to provide performance handling without adding additional weight. They are available in two diameters to accommodate the various suspension upgrades available in the market. P/N 55703 1-5/16" diameter sway bar is recommended for vehicles with stock suspension geometry. P/N 55706 1-1/4" diameter sway bar is designed for vehicles with revised roll center location using tall spindles or tall ball joints. These bars are designed to be used with the following rear sway bars for maximum performance:


64-72 GM A-Body 5800 1" rear sway bar
70-81 GM F-Body 5816 3/4" adjustable rear sway bar
74-77 GM A-Body 5803 1-1/8" rear sway bar
75-79 GM X-Body 5824 3/4" adjustable rear sway bar

Hellwig at Dirt Rider Torture Test

Check out Hellwig Motorsport's video from the event.



Click here to watch on YouTube.

You can also check out photos from the event on our Facebook or Myspace.

Hellwig Manufacturing Process: Hot Forming Helper Springs

Hellwig Helper Manufacturing

Nascar Race in your Future?

If you'll be at a Nascar Race this year be sure to pick up the Nascar Racing One 2009 publication. You'll find Hellwig in there.

April's Notes from the President

Tow and Haul Capable?
by Mark Hellwig

In spite of the national economic slow down, most of us still have jobs and work to do. Some of us go to the office and some of us go to the work site. Some of us go to the ranch, and some of us to the farm. Some of us move goods for ourselves, and some of us deliver goods to others. And when the weekend comes some of us back under a fifth wheel and some of us hitch up a travel trailer. Others slide in a cab-over camper and some load up with motorcycles. If you head to the office everyday you may or may not drive a truck. But if you are in any of the later work categories you probably get to the job in a truck.

Times being what they are, you most likely haven’t gone down to the local truck dealer and sprung for a new truck. That means you are expecting the truck you have to be fully capable of the tasks you expect it to perform. And if you have sprung for a new truck, chances are you will be accessorizing that truck to do the work you expect from it. Many of us need our truck performing at its highest level of Tow and Haul capability. Hellwig Products Co. Inc. manufactures suspension upgrades to bring out the most in your vehicles capability. Sway bars to control crosswinds and sway from passing trucks. Helper springs to keep the truck level and stable when hauling heavy loads.

Whether you want to get away for a weekend or a week, Hellwig Products Co. Inc. as well as many other aftermarket companies are ready to assist you in accessorizing your truck for enjoyable and safe travels. Give the economy a little boost and go out and find the aftermarket products that personalize your truck while giving it the full capability to do the work you expect.

Attention Overland Travel Enthusiasts!

The Turtle Expedition will be attending this unique event and will be representing Hellwig Products, including other manufacturers. The Turtle V will be on display, and they will be giving one or two slide presentations.

Make sure to stop and say Hi: and tell them Hellwig sent you.

For more information check the Overland Expo 2009 website or Turtle Expedition website.
Overland Expo 2009
April 24-26, 2009 in Prescott, AZ
www.OvExpo.com
http://www.turtleexpedition.com/

Hellwig Hot Forming Sway Bar

Watch Hellwig's Hot Forming Process for our Sway Bars:

Or watch on Youtube

Hot Forming Sway Bar

Upcoming Events for April

Please say stop by and say Hi if you'll be attending any of the following events:

Speed-Levin Show
April 5th
Pleasanton, CA

Moab Easter Jeep Safari
April 8th - 11th
Moab, UT

Rover's District 37 Race
April 18th & 19th
Johnson Valley, CA
Hellwig Motorsports will be offering support for this race.

ARMO New Products Showcase
Spring Carlisle
April 22-26

Performance Warehouse Show
April 26th
Portland, OR

Spring Fling XXIII
April 25th & 26th
Woodley Park: Van Nuys, CA

Premier Performance
April 1st to 30th
Spring Savings Virtual Open House

Overland Expo
April 24 to 26th
Prescott, AZ

New with Premier Products

Free Products for Test Vehicles

Hellwig Products is in need of particular vehicles to verify product fit, function, and performance. If your vehicle is on the list, we can provide product and installation at our Visalia, CA facility free of charge in exchange for use of your vehicle in product development. Please review the list of needed vehicles below and, if yours is on the list, call customer service to enroll in the program.

2009 Dodge Sprinter 3500
2009 Ford F-150
2008 or 2009 Chevy Express 1500
2009 Chevy Express 2500
2009 Ford E350
2009 Ford E350 Cutaway

If you have one of these vehicles call
Dave Wheeler at 800 367-5480 or email at dwheeler@hellwigproducts.com

February's Notes from the President

My Space, Face Book, WHAT? WHO?

Back in the old days when I did a little marketing work for our company, methods were different. If I was to set out to design for print a single page flyer it was a major endeavor. Especially if you wanted real pictures in the presentation. We would first take pictures of the product either installed on a vehicle or in a layout using a dual lens box camera. The exposed film went to the local camera shop for development. A few days later we picked up a packet of developed photos. If all went well and the pictures turned out to be usable we moved on to the next step. If they didn’t turn out so well we had to do a re-shoot. The next step was to visit a retouch artist that would air brush the photo to highlight certain aspects of the photo and shade out other unwanted features. A few days later and after a couple of visits to the retouch studio we had a usable picture for our brochure. Then off to the printer with our application list, the ad copy and of course the valuable photo. After approval of the layout and several corrections from the proof read sessions we had a final version to go to print with. The whole process usually taking at least a month to complete. Then there was delivery of the new brochure. Either by mail or hand delivered with a sales pitch, both worked but also took time and effort.

Fast forward to the present and we now have at our finger tips through the marvels of technology the capability of an entire print shop production facility on top of our desks. Digital cameras give us digitized photos or even digital video that is manipulated and edited into the most professional images with little time or effort. Page layout is an equally fast high quality process. Editing is done in seconds and photo retouch is accomplished with the stroke of a mouse. With the experienced technician at the controls a project like I earlier described is accomplished in hours not days or weeks. Quality is only limited by your in house high tech printer/copier and the paper you use.

Delivery of the finished product is a completely different story today. If you even use a printed version of the work you have just created, the same mailing or hand delivery methods still apply. But now throw the internet into the distribution opportunity and you truly have a powerful tool to promote your products. E-mail the advertisement to hundreds if not thousands of recipients with a few key strokes. The information spreads like wild fire. Several of our customer’s web site banners carry our logos and slogans. And don’t forget the Blog sites. Our web site is something to see with features and information evolving continually.

Then came the proposal from our young and forward thinking marketing people that they want to market the company via My Space and Face Book and we’ll have lots of friends and fans, my reaction was WHAT? WHO?

It certainly looks like “out with old and in with the new” when it comes to the ways this company is going to market itself in the future.

Upcoming Jobber Shows

February Jobber Shows

Please come say HI, check out our new products, and take advantage of great deals at these Upcoming Events

Keystone Big Show
February 21st and 22nd
Secacus, NJ

Competition Specialties
February 28th and March 1st
Auburn, WA

Meyer Distributing
eMeyerMegaShow
February 16th, 2009 through March 13th, 2009.
Meyer Distributing is holding their 2nd annual jobber show, this year as a “virtual” jobber show. Take advantage of their great deals on Hellwig Products.

Hellwig is Social Networking

Hellwig joins networking sites Myspace and Facebook. We look forward to communicating with you here! Hellwig Motorsports will keep you updated with new photos, news, videos, etc.; also keep an eye on our calendar: maybe we’ll be in your area soon.

Become our friend on Myspace, www.myspace.com/hellwigmotorsports .

Or be our fan on Facebook, search Hellwig Motorsports or click here .

Hellwig Motorsports Sponsors District 37 Racer

Hellwig Products Co., Inc. announces sponsorship of motorcycle rider Justin White under their Hellwig Motorsports division. He competes in AMA District 37 Desert Series and earned 13th overall in the Vet Class in 2008. Hellwig Motorsports looks forward to continued success in 2009. Keep an eye out at www.hellwigproducts.com for exciting videos, photos, and updates throughout the 2009 racing season.

New Mopar Bars

Hellwig Releases 3 New Front Tubular Sway Bars for Mopar

Hellwig Products is excited to release 3 new Tubular Sway Bars. The tubular sway bars feature the same great quality and performance you’ve come to expect from Hellwig Products, but 50% lighter. These Mopar applications also include laser cut and CNC formed brackets to mount the bars as close to the K-member as possible for the best performance and appearance.


            55703  64-69 Mopar B-Body 1-3/8” Tubular FSB
            55704   70-74 Mopar E-Body; 70-72 B-Body 1-1/4” Tubular FSB
            55706   67-72 Mopar A-Body 1-1/8” Tubular FSB

Happy New Year!

We wish you much success in the New Year! One of the real joys of the Holiday Season is the opportunity to say Thank You and to wish you the very best for the New Year.

From all of us at Hellwig Products

Ford Replacement End-Links

Ford Replacement End-Links

Hellwig has introduced factory replacement end-links for F250, F350 and Excursion applications. The factory end-links have a reputation to wear quickly. Hellwig’s end-links are heavy duty and come with a lifetime warranty. They are also reasonably priced. Part Number 7973.

1st Gen Tubular Camaro Sway Bar

Tubular 1st Generation Camaro Front Sway Bar

Hellwig’s new Tubular Front Sway Bar for the 1st Gen Camaro has the great Hellwig handling and with 44% less weight. The New Tubular Sway Bar comes with the same high performance and quality, just half the weight. With a 1 1/8 in. diameter bar your Camaro will have the handling you desire. Part Number: 55705. For the ultimate in handling pair it with a rear Hellwig Sway Bar.

Answers from the Engineer

Features and Benefits of a tube bender?

A CNC bending machine can bend complex shapes with a minimum of specialized tooling This allows for short run quantities and prototypes to be made quickly. It also allows various materials to be used including tubing which, when properly designed for the application, will provide improved performance and reduce vehicle weight.

New Products: SEMA Show 2008

Tacoma Air Kit
Part Number: 6305

Heavy-duty adjustable air suspension kit for 2005-2009 Tacoma 4X4. Lifts loads to level and stabilize these trucks. Powdercoated finish for years of service.

Fourth Generation Camaro Adjustable Sway Bar
Part Number: 5817

Adjustable rear sway bar for 1993-2002 fourth-generation Camaro; can be mated with Hellwig's heavy-duty front aftermarket sway bar. Powdercoated finish.

Nissan Frontier Rear Sway Bar
Part Number: 7694

A 2005-2008 Nissan Frontier heavy-duty rear sway bar engineered to enhance the stability of the Nissan Frontier 4X4 pickup. Powdercoated durable finish.

Ford F250/350 End Links
Part Number: 7973

For 1999-2004 Ford F250, F350, and Excursion applications. This heavy-duty end link is engineered to replace factory front end link.

High Performance Adjustable End Links
Prototype

Highly engineered clamp on adjustable sway bar end link. Universal applications for tubular or solid sway bar applications.

F150 EZ Level Helper Spring Stabilizer
Part Number: 984

A 2004-2008 F150 Heavy Duty spring stabilizer; carries loads and controls sway at the same time; designed to be installed with simple hand tools.

Lifted F250 Sway Bar
Part Number: 7893

Sway bar designed to fit lifted 1999-2004 Ford F250 and F350 pickups; heat treated for durability and strength. Increases stability and improves handling.

Dodge Sprinter Front Sway Bar
Prototype

Heavy Duty front sway bar for 2004-2007 Dodge Ram and Sprinter Vans. Powdercoated finish for a durable, long lasting finish.